TWO MINDS. ONE POINT OF VIEW
Soumed is an independent brand studio founded by Sou and Med. We bring strategy and design into the same room.
Sou leads the strategic and creative direction of the studio, shaping the idea, positioning, and world behind the brand. Med translates that thinking into visual identities and the details that make the world tangible.
We work together from the beginning. As a result, we build brands with a clear point of view, a distinct character, and a world of their own.
Based in Morocco. Working worldwide.
A BRAND IS MORE THAN WHAT IT LOOKS LIKE
What We Believe
The most memorable brands have something underneath the surface.
A belief.
A worldview.
A character.
A language of their own.
They create recognition through details, meaning through consistency and connection through experience.
We build from there.
BEFORE THE IDENTITY... THERE IS THE WORLD.
We don't begin by asking what the brand should look like. We begin by asking what it should stand for, feel like, and become known for.
BELIEF
What is worth standing for? The conviction at the heart of the brand, the idea that gives it meaning beyond what it sells.
WORLDVIEW
What does the brand see differently? The perspective that shapes its place in the category and gives it something of its own to say.
CHARACTER
Who does it become? The personality, attitude and presence that shape how it speaks, behaves and makes people feel.
CODES
What makes it unmistakably itself? The visual and verbal signatures that create recognition, the details people come to associate with the brand.
RITUALS
How does it become part of people's lives? The moments and behaviours that turn a brand from something people see into something they experience and return to.
Our Approach
CONSIDERED, NOT COMPLICATED
How We Work
We keep our studio intentionally small so we can stay close to the work. Every project follows a clear path:
DISCOVER
Understand the brand, its ambition and its opportunity.
DEFINE
Find the point of view and creative direction.
CREATE
Turn the thinking into the brand world.
REFINE
Edit, challenge and sharpen the details.
DELIVER
Prepare the brand for everything that comes next.
WAYS TO BUILD TOGETHER
01 — BRAND DIRECTION
A focused strategic and creative foundation for brands that need clarity before the identity begins.
02 — THE BRAND WORLD
Our signature branding service, taking the thinking behind the brand into a complete identity and distinctive world.
03 — BRAND WORLD EXTENSIONS
We bring the brand into the places where people experience it, from packaging and digital to campaigns and launches.
04 — CREATIVE DIRECTION
For brands that already have a foundation and need creative direction for what's next: campaigns, launches, photography, new products, or brand evolution.
Our Services
SMALL BY DESIGN
The studio may be small, the ambition isn't.
We take on a limited number of projects at a time, allowing us to stay close to the work and give each brand the attention it deserves.
No layers. No hand-offs.
Just a focused team, deeply involved from beginning to end.
"I wanted to sincerely thank you for your incredible work on the project. Your patience, especially in the face of my many indecisions, has been truly appreciated, and the final result is beyond what I had imagined. I am more than satisfied; I'm genuinely impressed by the quality, care, and creativity you put into every detail. Thanks again for everything. It’s been a real pleasure working with you!"
"Working with Soumed Studio has been such a good experience. Sou truly understood my vision and brought it to life in a way that feels so authentic and aligned with who I am and what my business stands for. It’s amazing to finally see that vision become reality! Sou is incredibly professional, always quick to respond, and full of thoughtful advice throughout the process. I’m beyond happy with the result and deeply grateful for the care, creativity, and passion that went into every detail."
Antje, Founder of Atma Studio
Kenza, Founder of Lithame
IN THEIR WORDS
WHAT WILL YOUR BRAND BE REMEMBERED FOR?
Bring us the idea. We'll help give it a point of view, a character, and a world of its own.
START A PROJECT →