Sajjo is a lipcare brand rooted in simplicity, tactility, and natural balance. Designed as a quiet alternative to loud beauty, the brand focuses on care as a ritual, slow, and sensorial.
Imagined as a small, curated range, Sajjo launches with two core products: a lip scrub and a lip balm. Both are positioned as everyday essentials, formulated with nature in mind and designed to feel gentle, grounding, and refined.
As a concept project, we explored Sajjo as a visual world built on softness and restraint. The identity leans into organic forms, muted greens, and calm neutrals, creating a system that feels airy yet grounded. Graphic elements were designed to work together quietly.
The result is a brand that feels modern but timeless, minimal without feeling cold. A lipcare ritual designed to be felt, not shouted.
SAJJO LIPCARE (Concept)
Creative Direction
Brand Identity
Product Packaging
Graphic Design
